This work is the fruit of the attempt to unify nearly two centuries of artistic and graphic codes in a new product that is now part of the flourishing world of craft beer.
The very structured aesthetics of the 21st century with frank and contemporary lines, are somewhat in opposition to the sensitivity of old visuals taken from life at the beginning of the 19th century. This careful combination of two graphic aesthetics has resulted in a label that is deliberately timeless.
To support and intensify this feeling of both ancient and modern artistic spirits at work, we worked upon the volumetrics of the bottle, with the main vertical surfaces of the sides of the bottle flat rather than round, resulting in a hexagonal cross-section. The disruptive aspect of modernist design released by this strong aesthetic also pays homage to the classic forms of ancient columns and pillars from antiquity found in the classic buildings present in photos on the label.
Parisis is therefore no longer a simple standard bottle of beer. It is the container for a Parisian beverage brewed in the heart of the capital, imbued with a twin heritage bridging the past and the present.
The Boam studio is delighted to offer consumers and beer lovers a rich vision of the arts and architecture of our thousand-year-old city and capital.