To support and intensify this feeling of both ancient and modern artistic spirits at work, we worked upon the volumetrics of the bottle, with the main vertical surfaces of the sides of the bottle flat rather than round, resulting in a hexagonal cross-section. The disruptive aspect of modernist design released by this strong aesthetic also pays homage to the classic forms of ancient columns and pillars from antiquity found in the classic buildings present in photos on the label.

Parisis is therefore no longer a simple standard bottle of beer. It is the container for a Parisian beverage brewed in the heart of the capital, imbued with a twin heritage bridging the past and the present.

The Boam studio is delighted to offer consumers and beer lovers a rich vision of the arts and architecture of our thousand-year-old city and capital.