But if we had to sum up the starting point of our adventure with the M.G. Heucq, it would above all be a human adventure and a certain kind of encounter with the exceptional topography of the Champagne region, a land rich with history, and the starting point of our work.

In addition, the relationship developed over the course of our rich exchanges with Mélody and Guillaume Heucq, the discovery of their work and their exceptional heritage is a testament to the intellectual and creative enrichment sometimes found at the heart of such a project. All this at the crossroads of a common passion for champagne.

With this project we were commissioned to undertake a global rethink of the visual identity of this exquisite M.G. Heucq family champagne brand.

The analysis of the features of the local vine-growing soil inspired us to integrate them into the new graphic template of the brand, resulting in the two new emblems: the shell and the fossil. In addition to this reference to the history of the geographical area, we decided to replace the vines, source of the excellence of the products originating from a unique soil, as a visual code.

Our extensive research helped shape the story told by this project, through the creation of a contemporary visual identity imbued with authenticity, linking tradition with modernity. The round labels allow the brand to differentiate itself visually vis-à-vis its competitors. The custom-made logo gives strength and character to the brand. The embossing of the lines on the back of the logo is a geographical and topological reminder of the estate and evokes the distinctive veins of the vine leaves. The fresh and subtle color palette is chosen according to the different classifications of the individual cuvées: they reinforce visual coherence and above all, arouse the curiosity of consumers both on the retail sales shelves or during tastings.

The 7 bottles of the MG Heucq brand range refer subtly to the role of the land in the production of an elaborate and refined wine, a Champagne in keeping with its time and values.