It is these great visual and olfactory ques that have guided the graphic creation and design process of Boam studio in situating this drink within the diversity of the spirits market. The bottle object is approached as a whole, like a postcard.

The image of the South American mountain ranges is illustrated here by large, deliberately pronounced embossed markings on the label as well as on the bottle. The lettering that makes up the label graphics now straddles the label and the glass of the bottle. Their deliberately structured placement imitates the sometimes random aspect present within any naturally originating element.

In order to remain faithful to this representation of nature, the lettering is formed like the Andes mountain range, placed both in the glass and on the paper at an angle. It is possible to speak of an upper part of the letter, “the summit”, and of a lower part, “the valley”. This composition, using a non-classical reworking of the techniques of marking the glass and the label, allows us to consider this production as like a wild and hilly landscape, a reflection of the nature which produces this distinctive beverage.

Highlights of bright colors on each of the letters intensify the joyful dynamic evoking the natural wide open South American spaces, as well as an exuberant and festive graphic composition.