The Bacanha team produces and blends over 32 flavors of artisanal cordial. While wishing to promote a brand image that is both fresh and recent, it retains the roots of a traditional mode of production. This observation led us to create a 360-design based around a label and a bold bottle design thanks to a clear creative line and through combining the two artistic crafts of drawing and printing.

These two levels of reading with distinct graphic codes cohabit and provide additional information. Through their distinctive execution, these elegant, monochrome graphic signifiers provide clear signposting to the consumer and differentiate the product from competitors sharing the retail space.

The facing label is subdivided into two compartments, similar to traditional medicines. An illustrative central element highlights the sketch of a fruit or the visual representation of the aroma of the cordial. This is part of the fine and detailed graphic work.

The second part takes the ovoid shape of the label and supports the brand’s proposition by repeating the aroma typographically and supplying the legally required information.  Different type weights are used in the prioritization of information. This ordered set of reading levels takes on additional importance with this label which must contain a large amount of information in a small space.

With this total design approach in mind, the Boam studio also designed the brand’s overall physical setting.

This molded glass bottle takes up the major graphic lines and visual precepts desired by the studio: simple in appearance, carefully designed details, controlled in its production and corresponding perfectly to the shelves of delicatessens and food shops. The base of the bottle, oversized by design, has two purposes: to provide a heavy, statue-like base, to give the impression of something valuable, and thus avoiding the scraping of the bottles on sensitive and visible surfaces.

The body of the bottle, marked by long streaks similar to waves that center on the label itself, position the aesthetic project at the heart of its attractiveness. The carefully crafted form of this 3D graphic is distinctive whilst avoiding destabilizing the general aesthetic of the bottle’s line. These streaks also help prevent drops of cordial from running over the label.

The signature of the brand embedded onto the glass helps further with product differentiation and in anchoring it definitively within the domain of the tailor-made and the distinctive, for new and future consumers of the brand. Customer experience is also distinct and clear, leading to an ideal purchasing journey for a receptive consumer audience.

This subject of this unique total design process was deeply connected with graphics and industrial design that are deeply rooted in Bacanha cordials, and serves as a truly enriching case study. This observation is of fundamental importance to the philosophy of Studio Boam, which believes more and more in this methodology as the gold standard in the management of projects and those brands entrusted to it.

Thank you to Allan and Maxime for their confidence in Studio Boam.